PRODUCTION SERVICES

Every organization has a ‘why’. An origin story can tell you about the founding members, the motivations that keep it going, and the challenges they’ve faced. This type of video helps draw in new like-minded people to your purpose. 

These can be used for your Board of Directors, program participants and new hire onboarding. These videos are used to quickly and effectively understand organizational culture and values, benefits, and other important information of the environment they are entering. Good onboarding videos make the person feel safe, at home, and helps boost their confidence before getting started.

These are demonstrations of a new product or service, as well as explaining how to do something like register to vote or obtain an ID, etc. This type of video will highlight the qualities of the product or service, as well as provide real life scenarios and how to navigate them. 

A promotional or fundraising video is used for marketing your organization. This helps draw in new stakeholders and advertises the great work of your organization. This is crucial to scale your impact to more people who weren’t necessarily able to participate at your in person events.

A video case study tells the story of how an organization’s products or services can be used to achieve success. The organization’s own personal story adds to the it’s credibility. Using a combination of storytelling and results that are persuasive and engaging.

Video testimonials are similar to case studies since both involve the end user, but with testimonials, people are able to tell the audience about their personal experiences.